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Van Anvers entered the Chinese market with the marketing concept of ‘Diamond and Quality’ and focusing on high-quality loose diamonds and diamond jewelries sales.sAll the Van Anvers products are selected and machining in Belgium. This brand was also given a Chinese name from transliterating, which is called ‘梵爱诺’. This Chinese brand name represents the wish for all love couples to keep their promise just like ‘a diamond forever, a love forever’.
For instance, a diamond ring with label price around €10,000. Within the traditional purchasing way, the label price consists of:
Within the traditional purchasing way
Under the direct sales situation
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